After being in the market for half a decade and launching a fast selling food product like Shawarma, Shawarma Wala needed innovative packaging to elevate its brand positioning and expand its presence across multiple Indian cities. The focus was on echoing the brand message with every purchase, which led to the integration of messaging into the packaging. Three distinct packaging styles were developed to suit their diverse menu offerings. A social media refresh was also carried out to align the online presence with the updated brand direction.
