For the Yo! Boba project, we brought the brand to life through a vibrant and youth focused identity that spanned across multiple touchpoints. Our team developed the complete concept for pop up stores and food trucks, crafting an immersive experience with bold colors, playful visuals, and engaging product displays. We designed custom packaging that stood out both on shelves and in customers' hands, maintaining consistency with the brand’s fun and energetic voice. Social media layouts were created to reflect the physical aesthetic, making the online presence just as flavorful. We also handled in store branding elements like standees, menu boards, and counter visuals, creating a seamless customer journey from first glance to final sip.
